**Privacy Policy - Ride Jamaica**

Last Updated: July 27, 2023
Welcome to the Ride Jamaica App ("the App" and "JTB Driver App" ) Privacy Policy. This document outlines how we collect, use, and protect your personal information when you use our services through our website and mobile application. Your privacy is of utmost importance to us, and we are committed to ensuring that your personal data is handled responsibly and securely.

**1. Information We Collect**

1.1. Personal Information: When you create a user account, book a ride, or interact with the App, we may collect certain personal information, such as your name, email address, phone number, and payment details. This information is necessary to provide you with our services.

1.2. Location Data: To facilitate your ride bookings and improve our service, we collect your device's location information when you use the App. You can control location sharing through your device settings.

1.3. Usage Data: We may collect information about your interactions with the App, including your ride history, preferences, and app usage patterns. This data helps us enhance your experience and optimize our services.

1.4. Communication Data: When you contact our support team or communicate with us through the App, we may collect information about the content of your communication and any attachments you provide.

1.5. Contact List: We may collect informtion about your contact list to facilitate your communication with your contacts with whom you may want to share the app. For your added safety, we also have a functionality that allows you to list up to five members of your contact list as emergency contacts in the event such information is required. Finally, for even more enhanced safety, your contact list information is used to allow you to share your active rides so that you may choose a contact to track your progress as you are moved to your chosen destination.

1.6. Contact Image: We may collect your contact image to display your profile upon registration in the app. This is used to identify you to your driver and to your friends with whom you may share the app

**2. How We Use Your Information**

2.1. Service Provision: We use your personal information to provide the services you request, such as booking rides, processing payments, and sending you ride confirmations and receipts. In addition, your contact list information is also used to provide the services you request on behalf of those members of your contact list for whom you my book a ride through your account. You have full control over our access to your contact list through the App's settings.

2.2. Safety Enhancement: We use your contact list to allow you to create emergency contacts in case there is an incident on one of your rides and our support department needs to act on your behalf to contact your emergency contacts listed. In addition, your contact list is used to provide you with the option to share the live feed details of your trip with any number of your contacts you choose. You have full control over our access to your contact list through the App's settings.

2.3. Identification: We use your contact image to help your driver to identify you when they have arrived to pick you up. We will also use the image from your contact list to identify the member of your contact list for whom you may book a service through your account. This helps to enhance our service to you and your contacts. We may also use images from your contact list to identify your contacts for you whenever you choose to share our app or to share your ride details with your contacts. You have full control over our access to your contact list through the App's settings.

2.4. Customer Support: Your communication data allows us to respond to your inquiries, resolve issues, and provide excellent customer support.

2.5. Improve and Optimize: We analyze usage data and location information to improve our services, enhance user experience, and optimize our app's performance.

2.6. Marketing and Communication: With your consent, we may use your contact information to send you promotional offers, updates, and marketing communications related to our services. You can opt-out of such communications at any time.

**3. Data Security**

3.1. We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, or disclosure.

3.2. We use encryption technology to safeguard sensitive information, such as payment details, during transmission.

**4. Data Sharing and Third Parties**

4.1. We may share your personal information with third-party service providers who assist us in delivering our services, such as payment processors and customer support platforms.

4.2. Your location data may be shared with our drivers to facilitate your ride bookings and ensure smooth pickups.

4.3. We do not sell, rent, or lease your personal information to third parties for marketing purposes.

**5. Data Retention**

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

**6. Children's Privacy**

The App is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children, and if we become aware that we have inadvertently collected such data, we will promptly delete it.

**7. Changes to the Privacy Policy**

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes through the App or our website.

**8. Contact Us**

If you have any questions, concerns, or requests related to your personal information or this Privacy Policy, please contact us at support@ridejamaicataxi.com or through the provided contact information on our website.

Thank you for choosing the Ride Jamaica App. Your privacy is our priority, and we are committed to protecting your data and providing you with a safe and enjoyable experience.